LEGO : The LEGO Movie

The LEGO Movie, released in 2014, marked a turning point for the Danish brand. This innovative animated film propelled the LEGO universe onto the big screen, starring Emmet Brickowski, an ordinary worker who became an unwitting hero. The story, blending humor and adventure, follows Emmet on his quest to save the LEGO world from the tyrannical Lord Business. Accompanied by colorful characters like Wyldstyle, Batman, and the wise Vitruvius, Emmet embodies the core values of LEGO: creativity, imagination, and perseverance. The film's success has spawned a range of derivative products, including 66 sets, figurines, and accessories, allowing fans to recreate iconic scenes or invent their own adventures. This franchise has not only strengthened LEGO's position as a toy market leader, but has also conquered a wider audience, from children to nostalgic adults.