Supermarket Cards

Supermarket cards are part of a rich tradition of collectible cards used as promotional tools. This practice dates back to 1867, when the Parisian department store Au Bon Marché distributed illustrated cards to children to build customer loyalty. The German company Liebig then popularized this concept in 1872, creating the world's largest collection of promotional cards with 1,871 series produced until 1975. Today, supermarkets continue this tradition by offering their own series of collectible cards, combining marketing and entertainment. These collections, which currently include 6000 different cards, offer a fascinating window into the evolution of promotional strategies in the retail industry. Whether you are a passionate collector or simply curious, these cards are a unique testament to the history of commerce and marketing.