Skylanders

Skylanders, launched in 2011 by Activision, has revolutionized the video game industry by introducing the innovative "toys-to-life" concept. This franchise combines interactive figurines and action-adventure video games, allowing players to import physical characters into the virtual universe via the "Portal of Power". Initiated with Skylanders: Spyro's Adventure, the series has quickly developed with titles such as Giants (2012), Swap Force (2013), and Imaginators (2016), each bringing unique innovations. The Skylanders figurines, representing various elements such as Earth, Air, Fire and Water, have become prized collectibles, contributing to the phenomenal success of the franchise, which has generated one billion dollars in just 18 months. This success has inspired other industry giants, marking a new era in the interaction between physical toys and video games.